The Burrow Bedroom Launch

New York

2021

For Burrow's Bedroom launch, I led the hero visual direction and execution for the brand's expansion beyond living room furniture into a fuller home offering. The creative needed to introduce a new room while reinforcing Burrow’s core value props: elevated design, cohesive materials, easy assembly, and furniture built for modern delivery.

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Set design was tightly controlled to maximize asset flexibility across campaign, ecommerce, paid, organic, email, and merchandising.

I also led the ecommerce visual system for the collection, producing the hundreds of product images required to support the collection’s customization options. Using a combination of 3D and scalable Photoshop templates, we created a cost-effective, highly consistent production model that supported PDP, merchandising, and future variations without relying on repeated traditional shoots.