Creative leader with deep experience building and evolving lifestyle brands across identity, visual storytelling, operational discipline, and production at scale.

I lead multidisciplinary teams to create cohesive 360° brand systems grounded in cultural insight and commercial strategy. I’m drawn to categories with cultural depth and influence, and to making creative work that is emotionally relevant, current, and enduring.

Featured Work

  • TileBar Rebrand

    TileBar Brand System

    Brand identity, evolution and operating system

    New York, 2022–2026

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  • The Burrow Bedroom

    Category expansion launch

    New York, 2021

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  • An image of Lalo Lifestyle.

    Lalo Visual Rebrand

    Visual identity & content System

    New York, 2022

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Explore More

TileBar Fall Preview

Tile meets its organic origins in compositions that balance the built and natural worlds to prelaunch the 2025 Fall Collection.

TileBar Italian Essence

Interprets Italian design influence as a living dialogue between material, memory, and evolution—inviting pause and felt as a mood, not a motif.

Villa Elena

An intimate editorial documentation of a private lakeside residence in Coatepeque, El Salvador, honoring Claudia & Harry Washington’s architecture, interiors, furniture, and preservation of Salvadoran craft, folklore, materials, and labor.

Portraits

A compilation of editorial and beauty portraits over the years.

TileBar Slate Campaign

Material honesty is letting raw materials speak for themselves—unrefined, unmasked, inherently powerful.

TileBar Limestone Campaign

Raw geology transformed into sculptural form, calling the silent drama of touch for these new textured stone collections.

Services

BRANDING

Brand Strategy
Identity Systems
Brand Voice
Omnichannel Brand Systems
Internal Stewardship

CREATIVE DIRECTION

Campaign Concepting
Art Direction
Product Storytelling
Environmental Storytelling
Launch Creative

EXECUTION

Photo & Video Shoots
Ecomm & Scalable Templates
3D/CGI/AI Production
Asset Libraries
Creative Operations

Contact

I partner with founders, executives and I partner with founders, executives, and teams looking to build culturally relevant brands that last.

If you’re building, evolving, or rethinking a brand—let's talk.

For inquiries, collaborations, or speaking engagements, reach out below or send a note to info@priscillacader.com